Brand highlights and festival presence

Rhode and Revolve made a commanding impression at this year’s festival, with both brands establishing a strong on-ground presence that resonated with attendees. Rhode, known for its minimalist aesthetic and celebrity backing, curated an immersive experience that blended fashion with lifestyle. Their pop-up activation featured curated installations, interactive styling sessions, and exclusive product drops that drew consistent foot traffic throughout the event.

Revolve, a seasoned player in the festival circuit, returned with its signature high-energy presence. The brand hosted a series of invite-only events, including poolside parties and influencer brunches, which became some of the most talked-about moments of the weekend. Their branded spaces were designed with Instagrammable backdrops and on-trend styling stations, ensuring maximum visual appeal for content creation.

Both brands leveraged their festival presence to showcase new collections and limited-edition pieces, aligning their offerings with the festival’s fashion-forward crowd. Attendees were seen sporting coordinated looks from Rhode’s latest drop, while Revolve’s curated outfits dominated the scene with bold prints, sheer fabrics, and statement accessories.

The strategic placement of branded lounges and interactive booths allowed both labels to engage directly with festival-goers, creating memorable brand experiences that extended beyond traditional retail. Their physical presence not only amplified brand awareness but also reinforced their relevance in the Australian fashion landscape.

Influencer engagement and media impact

Influencer engagement played a pivotal role in amplifying the presence of Rhode and Revolve at the festival. Both brands tapped into a curated network of high-profile Australian and international influencers, ensuring their collections were front and centre across social feeds. From fashion bloggers to lifestyle creators, the guest list was stacked with digital tastemakers who brought significant reach and credibility to each brand’s campaign.

Rhode collaborated with a select group of influencers known for their minimalist and elevated style, aligning perfectly with the brand’s aesthetic. These creators were given early access to exclusive pieces and invited to participate in behind-the-scenes content shoots, which were later shared across Instagram and TikTok. The result was a cohesive stream of content that not only showcased the clothing but also highlighted the brand’s ethos and attention to detail.

Revolve, on the other hand, leaned into its reputation for bold, trend-driven fashion by partnering with a broader mix of influencers, including reality TV personalities, fashion-forward models, and music artists. Their content strategy focused on high-energy, visually dynamic posts that captured the spirit of the festival. Influencers were encouraged to document their full experience—from outfit prep to event highlights—creating a narrative that resonated with followers and drove engagement.

Both brands benefited from the authenticity and relatability that influencer content brings. Rather than relying solely on polished brand campaigns, they allowed creators to interpret the collections in their own way, resulting in a diverse range of looks and styling ideas. This approach not only increased the volume of content but also made it more accessible to a wider audience.

The impact of this influencer engagement was evident in the volume of user-generated content and the frequency with which Rhode and Revolve were tagged across platforms. Festival-goers and fans alike joined the conversation, sharing their own takes on the brands’ looks and further amplifying their visibility. This organic buzz contributed significantly to each label’s media footprint, reinforcing their status as festival favourites among the Australian fashion community.

Social media visibility and earned media value

Rhode and Revolve’s dominance extended beyond the festival grounds and into the digital sphere, where their presence was felt across Instagram, TikTok, and other key social platforms. According to recent data from influencer marketing analytics firms, both brands led the pack in earned media value (EMV), a metric that quantifies the exposure and engagement generated through unpaid content. This surge in EMV reflects not only the volume of content created but also the quality of interactions and the influence of the creators involved.

Rhode’s minimalist branding and curated aesthetic translated seamlessly into social media content, with influencers and attendees alike sharing polished, editorial-style posts that aligned with the brand’s visual identity. The brand’s hashtag trended across Australian fashion circles, and its signature pieces—particularly the slip dresses and neutral-toned sets—were frequently featured in high-performing posts. The consistency in styling and tone helped Rhode maintain a cohesive digital presence, which in turn boosted its visibility and engagement rates.

Revolve, known for its bold and vibrant festival fashion, saw a spike in user-generated content that captured the energy and excitement of the event. The brand’s strategy of encouraging influencers to post multiple times throughout the weekend—covering everything from outfit reveals to behind-the-scenes moments—resulted in a steady stream of content that kept the brand top-of-mind. Their use of branded hashtags and geotags further amplified reach, with several posts going viral within the Australian fashion and lifestyle community.

What set both brands apart was their ability to convert social media buzz into measurable value. The high EMV figures indicate that their content not only reached large audiences but also drove meaningful engagement, including likes, shares, comments, and saves. This level of interaction suggests a strong resonance with consumers, many of whom were inspired to explore the collections or replicate the looks showcased online.

In addition to influencer content, organic posts from festival-goers played a crucial role in expanding each brand’s digital footprint. Attendees were eager to tag Rhode and Revolve in their posts, often highlighting their outfits and experiences with the brands’ activations. This grassroots visibility added an authentic layer to the overall campaign, reinforcing the brands’ relevance and appeal within the Australian market.

Ultimately, the combination of strategic influencer partnerships, visually compelling content, and enthusiastic community participation propelled Rhode and Revolve to the forefront of the festival’s digital conversation. Their success in generating high earned media value underscores the importance of a well-executed social media strategy in today’s fashion landscape.

Brand highlights and festival presence

Rhode and Revolve made a commanding impression at this year’s festival, capturing the attention of fashion insiders and attendees alike. Their activations were not only visually striking but also strategically positioned to maximise foot traffic and social engagement. Rhode, known for its playful prints and feminine silhouettes, curated an immersive experience that reflected its signature aesthetic—think vibrant backdrops, curated styling corners, and exclusive product drops that had guests queuing for a closer look.

Revolve, a seasoned player in the festival scene, elevated its presence with a multi-day event that blended fashion, music, and influencer culture. The brand’s pop-up installations featured curated edits from its top-selling labels, offering festival-goers a chance to shop the looks they were seeing in real time. With a guest list that included high-profile influencers and celebrities, Revolve’s activation became a must-visit destination, reinforcing its status as a powerhouse in the festival fashion circuit.

Both brands demonstrated a deep understanding of the festival’s cultural relevance, using the platform to showcase their latest collections in a way that felt both aspirational and accessible. Their presence wasn’t just about visibility—it was about creating a moment that resonated with the fashion-forward crowd, particularly among the digitally savvy, style-conscious female audience.

Influencer impact and media value

Influencers played a pivotal role in amplifying the reach of both Rhode and Revolve during the festival, with their curated content driving significant engagement across platforms like Instagram and TikTok. According to recent data, Rhode and Revolve led the pack in earned media value (EMV), a key metric that quantifies the exposure and impact generated through unpaid influencer and media coverage. Rhode amassed an impressive AU$6.2 million in EMV, while Revolve surged ahead with a staggering AU$12.8 million, underscoring their dominance in the digital fashion conversation.

This surge in EMV was largely fuelled by a strategic mix of macro and micro influencers, many of whom were flown in specifically for the event. These tastemakers, dressed head-to-toe in the brands’ latest collections, created a steady stream of content that not only showcased the garments in a real-world setting but also tapped into the aspirational lifestyle that both labels embody. From golden-hour outfit reels to behind-the-scenes glimpses of exclusive parties, the content was designed to be shareable, shoppable, and on-trend.

“The festival has become a runway for digital storytelling,” said one Sydney-based fashion strategist. “Brands like Revolve and Rhode understand that visibility isn’t just about being seen—it’s about being shared.”

For the Australian fashion market, this kind of influencer-led exposure is particularly impactful. With local consumers increasingly turning to social media for style inspiration, the ripple effect of these campaigns extends well beyond the festival grounds. Influencers with strong Aussie followings, such as Sarah Ellen and Rozalia Russian, were among those spotted in Rhode’s signature dresses and Revolve’s curated edits, helping to localise the global buzz and drive interest among Australian shoppers.

• Rhode: AU$6.2 million in earned media value
• Revolve: AU$12.8 million in earned media value
• Top-performing content featured festival styling tips, GRWM videos, and exclusive event access

Ultimately, the influencer impact at this year’s festival wasn’t just about aesthetics—it was a calculated move to convert visibility into brand equity. For fashion-savvy Australian women, these moments offered a front-row seat to the global style scene, with Rhode and Revolve leading the charge.